Your website is your digital shopfront. When it works well, it builds trust, attracts leads, and drives sales. But if visitors leave frustrated, you’re losing potential customers. The good news? Most website mistakes are easy to fix once you know what’s going wrong.
Here are five common website mistakes—and how to fix them today.
Mistake 1: Slow Load Times (Kills First Impressions)
People are impatient. If your site takes more than three seconds to load, visitors are already clicking away.
How to Fix It:
- Compress images without losing quality (tools like TinyPNG work wonders).
- Minimise plugins—only keep the ones you need.
- Use a content delivery network (CDN) to speed things up for visitors worldwide.
Pro Tip: Run your website through Google PageSpeed Insights to spot issues.
Mistake 2: Confusing Navigation (Lost Visitors)
If people can’t find what they need, they’ll leave. Your website should feel effortless to explore.
How to Fix It:
- Keep your menu simple with clear labels.
- Use familiar terms like “Home,” “About,” and “Contact.”
- Add a search bar for easy access to information.
Pro Tip: Use clear calls to action (CTAs) like “Get a Quote” or “Book a Call” to guide visitors where you want them to go.
Mistake 3: Weak or Missing Calls to Action (Lost Opportunities)
Your website must tell visitors what to do next. Without clear CTAs, they’ll leave without taking action.
How to Fix It:
- Add CTAs on key pages like your homepage, services page, and blog posts.
- Use action-driven phrases like “Start Your Free Trial” or “Download the Guide.”
- Make buttons stand out with bold colors and clear text.
Pro Tip: Each page should have ONE clear goal—too many CTAs can overwhelm people.
Mistake 4: Poor Mobile Experience (Frustrated Visitors)
Over half of web traffic comes from mobile devices. If your site isn’t mobile-friendly, you’re pushing potential customers away.
How to Fix It:
- Use responsive design so your website adapts to all screen sizes.
- Make sure buttons are easy to tap—no tiny links!
- Test your site on different devices to spot layout issues.
Pro Tip: Google’s Mobile-Friendly Test will show you what to improve.
Mistake 5: Ignoring SEO (Invisible Website)
Even a great website won’t help if no one can find it. SEO helps you rank higher on Google and attract visitors.
How to Fix It:
- Use keywords that match what your audience is searching for.
- Write clear meta descriptions that tell people what each page is about.
- Add alt text to images so search engines understand your content.
Pro Tip: Blog posts (like this one!) are fantastic for boosting SEO.
Final Thought: Fix These Mistakes, Win More Customers
The best websites aren’t flashy—they’re simple, clear, and focused. By fixing these five mistakes, you’ll create a website that earns trust and turns visitors into loyal customers.
Not sure where to start? Let’s chat about getting your website working harder for your business.
